Cheerio toothpaste is a regular toothpaste for kids to prevent. It contains Sodium monofluorophosphate which is a medicated fluoride oral gel. Cheerio toothpaste has a very palatable flavor and is widely accepted by children. The toothpaste is used to remove plaque, protect tooth enamel from attack by bacteria that cause dental cavities and remineralize the areas of the tooth that have been attacked by acids from bacteria.Cheerio toothpaste does not contain too much chemicals and is not harmful to children if they eat it. Directions of use:Cheerio toothpaste should be used 1 to 2 times per day. Put a pea sized toothpaste on the brush Brush your kids teeth with the medicated gel as directed by your dentist to provide maximum protection for your teeth. Use under medical supervision.